Empowering resellers to lead in the cloud economy
BPS is a channel-centric cloud and technology distributor helping resellers build profitable, recurring-revenue practices with multi-vendor solutions, deep enablement, and regional market expertise.
Overview
BPS is a pure-play service provider channel cloud distributor focused on helping resellers, service providers, telcos, data centers, system integrators, and ISVs scale their cloud and software businesses. We provide multi-vendor cloud licensing solutions, software asset management services, partner technical advisory, and cloud business development support to a diverse ecosystem of technology resellers across the Middle East and North Africa.
Founded in 2005, BPS has deep local experience and a proven track record supporting partners as they adopt, sell, and operationalize cloud and digital transformation solutions. Over time, we have grown alongside the regional reseller community to deliver a mature, partner-focused distribution model that prioritizes reseller success.
We support partners with licensing, go-to-market guidance, cloud project advisory, sales and marketing enablement, and multi-vendor escalation services — helping them compete effectively and deliver value to their customers.
Mission
Our mission is to empower our partners with cutting-edge digital solutions through an intuitive, integrative platform and highly personalized support.
Vision
We are committed to being a premier, one-stop technology distributor distinguished by unwavering dedication to excellence, innovation, and partner success. Through proactive and reliable distribution, we foster a dynamic partner ecosystem across cloud, security, data, and productivity domains.
Core Values & Growth Strategy
At BPS we believe in long-term partnerships built on trust, responsiveness, and value delivery.
Transparent Communication
We communicate intentions and expectations clearly with partners, vendors, and internal teams to ensure alignment and accountability.
Devoted Service
We understand and meet partner needs with professionalism, patience, and diligence.
Robust Quality
We deliver reliable, high-quality services and solutions that support reseller success and customer satisfaction.
Proactive People
Our team maintains a proactive and innovative mindset, staying current with technology trends and industry practices.
Agile Performance
We deliver results efficiently and ethically, adapting quickly to changing market and partner requirements.
Innovative Culture
We nurture an entrepreneurial and collaborative working environment that drives growth for partners and for BPS.
Our growth strategy centers on focusing on what we do best, fostering strong partnerships with leading vendors, and continuously developing a highly skilled team to deliver exceptional outcomes.
Regional Presence
BPS operates across the Middle East, North Africa, and broader regional markets.