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Marketplace Microsoft

Microsoft SQL Server

The relational database for business-critical workloads

Microsoft SQL Server is the relational database platform that powers business applications, analytics, and transactional workloads. It provides enterprise-grade performance, security, and high availability for organizations of all sizes.

SQL Server creates opportunities for partners through database deployment, migration, optimization, and managed database services that ensure customer applications run reliably.

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Product Overview

SQL Server delivers a comprehensive data platform including the relational database engine, Analysis Services for analytics, Integration Services for ETL, and Reporting Services for business intelligence.

Available in Express, Standard, and Enterprise editions, SQL Server supports on-premises deployments, Azure SQL Database, and Azure SQL Managed Instance for cloud scenarios. Licensing is available per core or through Server + CAL models.

Partners deliver value through database architecture, performance tuning, high availability configuration, migration services, and ongoing database management that keeps business-critical applications running smoothly.

Commercial Model

SQL Server supports multiple partner business models and commercial approaches.

Subscription Licensing

Per-user or per-device recurring subscriptions

Cloud Projects

Migrations, modernization initiatives, and new deployments

Managed Services

Infrastructure, security, optimization, and operations

Hybrid Solutions

Combined cloud and on-premises deployments

SQL Server generates revenue through licensing while creating opportunities for database services, migration projects, and managed database offerings.

Business Fit

SQL Server is relevant for the following partner business models.

Managed Service Providers

Deliver recurring infrastructure, security, and cloud management services.

Solution Integrators

Design and implement custom cloud architectures and transformation projects.

Hosting Providers

Offer managed hosting, infrastructure, and platform services to customers.

Independent Software Vendors

Build, host, and scale applications using platform services.

Value Added Resellers

Combine licensing with professional services and implementation support.

Partner Program

Microsoft Cloud Solution Provider

SQL Server is delivered through the Microsoft Cloud Solution Provider program.

The Cloud Solution Provider program allows partners to resell Microsoft services, manage customer relationships, control billing, and bundle products with value-added services and solutions.

Why Access SQL Server Through BPS

Structured CSP Access

Get streamlined access to the Cloud Solution Provider program with guidance tailored to your business model.

Commercial Guidance

Receive support on pricing, licensing, and commercial structuring to maximize your opportunity.

Operational Support

Focus on selling and delivering while BPS handles vendor complexity and program requirements.

Enablement

BPS supports resellers with onboarding, licensing guidance, and operational enablement to help position and deliver SQL Server successfully.

This includes assistance with program alignment, commercial structuring, and integrating SQL Server into broader infrastructure and managed service offerings.

Enablement is part of the wider BPS framework designed to support reseller growth and operational consistency.

Ready to Get Started?

Join BPS and start building your SQL Server business with confidence.