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Partner Programs Microsoft

Microsoft ESD Program

Instant Licensing. Zero Logistics. Higher Margins.

Deliver Microsoft commercial products digitally with real-time activation keys and automated fulfillment through BPS. No stock risk, no delays, just instant availability and immediate activation for your customers.

What is this program?

The Microsoft ESD (Electronic Software Distribution) program enables resellers to deliver Microsoft software to customers digitally with real-time activation keys and automated fulfillment. Unlike traditional boxed products, ESD licenses are delivered instantly without any physical inventory or shipping.

Through BPS, you can expand your product offering with popular Microsoft SKUs including Office, Windows, Project, and Visio. The program is designed for resellers who want to sell remotely, improve end-customer satisfaction with instant access, and scale their business with predictable, fast-moving sales.

Who is this program for?

The Microsoft ESD program is designed for resellers who:

  • Need instant, automated digital delivery of Microsoft consumer and SMB-focused products
  • Sell perpetual or subscription licenses frequently and require a fast, scalable fulfillment workflow
  • Want competitive margins, streamlined procurement, and access to Microsoft partner incentives
  • Serve SMB, SOHO, retail, or online customers who expect immediate product keys and activation
  • Aim to reduce operational overhead by eliminating physical stock and manual key handling
  • Operate in environments where speed, accuracy, and customer experience are critical
  • Prefer a simplified, low-touch licensing model compared to traditional volume licensing or CSP

Key Benefits

The Microsoft ESD program delivers significant advantages for resellers looking to streamline their software delivery.

Instant License Delivery

Deliver Microsoft software to customers within seconds with real-time activation keys and automated fulfillment.

Higher Margins

Better margins compared to traditional boxed SKUs with competitive reseller pricing on all ESD products.

Zero Logistics

No physical inventory, shipping costs, or stock risk. Sell remotely without handling any logistics.

Transferable Licenses

ESD licenses can be moved between devices, unlike traditional boxed SKUs, providing more flexibility.

Seamless Ordering

Simple ordering through the BPS Partner Portal with instant key retrieval from your dashboard.

Scalable Sales

Scale your business with predictable, fast-moving, low-touch sales and improved customer satisfaction.

Products Available

Microsoft ESD provides access to popular consumer and SMB-focused products.

Productivity

Office Home & Business

Full Office suite for home and business use

Office Home & Student

Essential Office apps for home and student use

Operating Systems

Windows 11 Pro

Professional Windows for business users

Windows 11 Home

Windows for home and personal use

Project Management

Project Standard & Professional

Project management and planning tools

Visio Standard & Professional

Diagramming and visualization tools

How ESD Ordering Works

A simple, streamlined process from order to delivery.

1

Log into the BPS Marketplace

Access your partner account on the BPS Marketplace portal.

2

Choose the desired Microsoft ESD SKU

Browse and select the ESD product your customer needs.

3

Retrieve the license key

Get the activation key instantly from your order dashboard.

4

Receive email confirmation

You will also receive an email with the activation key and activation link.

5

Deliver to the end-customer

Forward the license key to your customer for immediate activation.

Margins & Incentives

Competitive pricing and incentive structures designed for reseller profitability.

Competitive Pricing

Competitive reseller pricing on all ESD SKUs with optimized margins.

Seasonal Promotions

Microsoft promotions passed directly to partners throughout the year.

Volume Rebates

Volume-based rebates for high-performing resellers.

Bundled Offers

Occasional bundled offers like Office + Windows combinations.

Why Resellers Choose BPS

BPS removes the operational pain that comes with ESD distribution. You focus on selling; we handle the backend.

Instant Delivery

License keys delivered automatically right after payment with no delays.

Best-in-Market Pricing

Optimized reseller margins and vendor promotions passed to partners.

Dedicated Account Manager

Fast support for deal registration and program questions.

24/7 Ticketing Support

We are available whenever you need help with orders or issues.

API Integration

Automate license delivery directly into your own systems.

How to Join and Start Selling

Becoming an ESD reseller with BPS is simple.

1

Sign Up

Sign up as a reseller on the BPS Marketplace.

2

Get Activated

Get activated for Microsoft ESD and sign the BPS-Reseller agreement.

3

Complete Onboarding

Join a short ESD onboarding walkthrough.

4

Start Ordering

Start placing orders immediately from the BPS Marketplace.

5

Track Everything

Track your orders and license keys from one dashboard.

Tools & Resources

BPS provides everything you need to sell confidently.

Product comparison sheets
Customer-facing brochures
Pricing & SKU guides
Activation instructions
Sales pitch templates
Vendor promotion announcements

Start Selling Microsoft ESD Today

Join the BPS partner network and deliver Microsoft software instantly to your customers.